Kickstarter Gold brings back popular old projects with new spins

Kickstarter Gold把以前受欢迎的项目用新的方式重新呈现

The Verge · 2017-06-21 13:41

The Verge · 2017-06-21 13:41

Kickstarter is bringing back some of its most popular projects in a new initiative called Kickstarter Gold. This will bring back a curated batch of older projects to the crowdfunding service to offer new, updated, or remixed takes on the original versions.

Kickstarter把它最受欢迎的项目以新的名义Kickstarter Gold带了回来。这次将会组织一批旧项目到众筹服务里并增添新的、升级的或者混合的方式到原版当中来。

According to Willa Köerner, Kickstarter’s director of curation and content, Gold represents part of the company’s recent efforts to “create the Kickstarter we want to see,” by going out and bringing back some of the creators that have used the crowdfunding site to its best advantage. Kickstarter is launching roughly 50 Gold projects today, with a total of 65 planned for funding between now and the end of July. All the projects in Gold had to be handpicked by Kickstarter — creators who have run projects in the past can’t simply slap a Gold label on a new version of their product.

根据Willa Köerner,Kickstarter的组织和内容总监所描述,Gold意味着公司在近期通过把一些原来用过众筹网站并让其发挥最大优势的创造者带回来,并为“把Kickstarter变成我们想要的样子”而做的努力。Kickstarter今天大约会推出50个Gold项目,而从目前到七月底为止,总共预计推出65个项目来众筹。所有标有Gold的项目都是由Kickstarter亲自挑选的—以前运行过项目的创造者并不能自己在新版本上加上Gold的标签。

Projects in Gold range from updated versions of old Kickstarters, like People People’s Transparent Speaker, which is returning with support for Flic remotes. (This comes with another attempt to sell the Small Transparent Speaker, which failed to reach funding the first time around.) Others offer limited edition variants on existing projects, like the 3Doodler 3D printing pen, whose Gold project is a new Star Trek-themed edition of the original, with new colors and a project kit to help assemble items from the series.

Gold项目包括最新版本的旧项目,比如People People的透明音箱(Transparent Speaker),这次带着Flic智能遥控按钮回来。(它也尝试出售小型的透明音箱,但是在第一轮融资的时候失败了。)其他的是提供现存项目的限量版本,比如3Doodler的3D打印笔,它的Gold项目是一个星际迷航主题的版本,拥有新的颜色和工具来帮助组装星际迷航系列的物体。

While Kickstarter Gold may be offering new versions of existing Kickstarters, Köerner says that the company is hoping that “Kickstarter Gold inspires new creators as a place where they can sustain their creative process,” serving as a sort of model for how projects can use the crowdfunding service in the future.

虽然Kickstarter Gold可能为现存的众筹者提供新的版本,但是Köerner说公司是希望“Kickstarter Gold能给新的创造者带来灵感,并成为一个能为他们延续创造过程的一个地方,”为以后众筹服务对项目的支持提供一个模型。(6月20日)

翻译/张Rachel

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